Blogs

Lock, Stock and Two Smoking Barrels

by Omar Sami Khan

Published on March 13, 2017



In 2012, a sales call that I went to close;

Checklist;

  1. Armani Suit
  2. Branded Wrist Watch
  3. Saudis in Audis… we drive them too
  4. MacBook

I was taken to a huge conference room only to compliment my attire. A welcome tea to start with, and then walked in "eight and a half men" and sat right in front of me to check me out. I looked left, I looked right, took a deep breath, placed the MacBook on the table, Audi keychain, and kept flashing my wristwatch.

Every interaction makes your learn something,

"People learn something every day, and a lot of times it's that what they learned the day before was wrong." – Bill Vaughan

I learned, I was successful in locking a client for a meeting; the stock equipped was of no use and a poor soul (Single Barrel) to take down "eight and a half men".

"If you can't be better than your competition, just dress better." - Anna Wintour

I believe its true for women, not for men.

Time to re-incarnate… The Armani Suit was given away, unable to fit in it anymore. I still wear the branded wristwatch but no more flashing, I'm not a photographer, and the car keys have found a place in my jeans pocket.

Lock:

Identify your clients by the product offering(s) your company has to offer. There are many ways to approach your potential client(s), speaking is always better than writing. Take out your phone from the other pocket and start making calls. Don't keep it in the same pocket; the Audi keychain might put some scratches on the phone.

Stock:

Stock yourself with as much information as you can.

"The more I live, the more I learn. The more I learn, the more I realize, the less I know." – Michel Legrand

The strength of your product(s), how is it better from your competition(s), tell them how passionate you are to do the job, talk in numbers (revenue projections), how soon can you deploy it, what are the integration nodes, etc. etc.

Two Smoking Barrels:

There is no such thing as one-man show... only works if you are a stand up comedian or you have to show-off your dance skills in so, you think you can dance. Many people helped you to come in this world and many people will lay you six feet under.

Two Smoking Barrels is better than one. If you miss the first shot, you can aim with the second.